Equipment
Over the past four years, my work has leaned increasingly toward motorsport photography. With that shift came a growing need for specialty long lenses that could keep pace with speed, distance, and rapidly changing light. My most practical early solution was the Fujifilm XF100–400mm f/4.5–5.6, a lens I still consider indispensable. It remains my default […]
Equipment
Last month was definitely a month of reflection. Not just in our personal lives, as we look back on the year and mark our successes and failures, but also on this blog, where we analyzed all our rental and purchase data and shared it with our viewers. January, however, will usually mark the opposite – […]
Other
A week or so ago, we shared our annual data on the most popular gear rented from our inventory, which brands are growing in market share, which are shrinking, and so on. The piece is one of the most comprehensive sources of data-sharing information in this industry and a great way to see where things […]
Other
Each year, we paw through all the rental data we’ve collected and take a moment to share with you which products are the most exciting and most successful. As the premier rental house in America, this data has significant importance for market trends and where we can expect things to go in the years to […]
Other
The gift-giving holidays are upon us, so it was fitting to put together a list of our favorite gift ideas for these upcoming holidays. Because if you’re a photographer or videographer, you’ve probably gotten a dozen of those lens-shaped coffee mugs at this point, so let’s make a list of products that we would actually […]
