New Product – Coming Soon.

Place your reservation now! We fill orders on a first-come, first-served basis. Please note that included items and rental cost could change as we finalize this listing.

If the listed rental price increases between your preorder and ship dates, don’t worry—you’ll be locked in at your original pre-order price. And if the price decreases, you’ll still pay the lower price. We’ll always contact you to confirm pricing before we ship your order.

For Photo and Video. This Canon RF 50mm f/1.4 L VCM offers features that speak to both photographers and videographers. With an impressively fast f/1.4 aperture, wide-angle capabilities, a manual iris ring for video, and a linear, silent VCM focus motor. The VCM works with the Nano USM to promote clean, smooth autofocus.

Feature Packed Lens. The RF 50mm f/1.4 L VCM offers a variety of incredible features to play around with! With this lens, you have two options to attach a filter; through the front 67mm screw thread, or through the cut gel filter holder in the rear of the lens. The available control ring and control button can even be assigned functions based on what your production needs. Not only is the lens dust and weather resistant, it also features two aspheric lenses with Air Sphere Coating (ASC), Super Spectra Coating (SSC), and Fluorine Coating to battle ghosting and flare.

Techy Talk. The nitty gritty of the technicals aspect of this lens starts with its f/1.4 to f/16 aperture that is seamlessly adjusted through the manual iris control ring. With the aperture set to the max of f/1.4 and a minimum focusing distance of 9.4", you can capture stunning, immersive close-up shots with ease.